Making healthy shopping easy for millions of conscious individuals with Personalised Nutrition Guidance & Smart Shopping Recommendations!
At Todelli®, we’re evolving to offer more than just a curated food and drink marketplace. We want to transform the way you eat and shop. By developing an AI-powered nutritionist, we’ll provide personalised guidance to help you make better food choices and smarter easier shopping for items that are good for you and the planet. Healthy Shopping will be fast, easier and more reliable than ever before.
We need your help to develop the next generation of our technology. We will train an AI-powered agent in collaboration with leading nutritionists to:
- Automatically analyse and reflect on the nutritional facts for millions of food & drink products from independents in a simple, easy-to-understand format—no more decoding food & drink labels. (i.e. are the sugar levels in this product too low or high, should I choose an item if I’m diabetic or breastfeeding)
- Recommend products tailored to your personal nutrition goals.
- Identify ultra-processed foods and drinks in your diet and suggest healthier alternatives.
- Beyond AI-driven nutrition, your support will also enable:
- Inventory and catalogue automation, product description automation, and verification to streamline operations and ensure that customers always see an up-to-date version of the product they are interested in.
- Personalised automated marketing, allowing us to scale globally without drastically increasing costs.
Every bite matters—let’s change the way we eat together!
The Need for Change
According to research by McKinsey & Co., 70% of people in the UK and Europe want to eat healthier, yet 50% struggle to understand how due to greenwashing, unclear labels or not knowing where to start. That’s why we’re evolving Todelli into your personal intelligent nutritionist and shopping assistant—and we need your support!
Building a community for better food, better living, and a better planet
Todelli® began as a curated food and drink marketplace connecting mindful shoppers with independent producers. Our mission is to transform the way people eat and shop—for better health and a better planet.
Since our launch, we’ve grown into an incredible community, and we’re grateful to have so many people with us on this journey.
- We support 350+ independent small businesses, offering 1,500+ products to 8,000 members, including 1,200 repeat customers.
- Our partners include Zoe, Evermile, Meta, Bread & Jam, Dream Factory, The Conduit, The Mission Kitchen, and Women in the Food Industry.
- We’ve hosted pop-up stores across London, from Covent Garden to Notting Hill.
- Named Best Sustainable Healthy Food & Drink Marketplace 2024 by the British Made Awards
- We received feasibility grants from programs like DesignScapes EU and Meta.
- As part of the London & Partners accelerator scheme, we’ve gained invaluable guidance and mentoring.
- Our Founder regularly shares our mission at events such as London Tech Week.
Community Love, Testimonials
“Todelli is like your online farmers’ market. It’s ethical, delicious, and filled with small-scale, hard-to-find gems. I love seeing brands I trust all in one place.”
– Bettina Campolucci Bordi, Plant-Based Chef, @bettinas_kitchen
“You can see the love in every product—from the packaging to the flavours. It’s a joy to support these small businesses.”
– Georgia Levy, Cookbook Author, Mum & Recipe Writer, @georgia_levy_
“I received an amazing box of gut-loving, sustainable goodies from brands I truly care about. Each item has a place in a balanced diet.”
– Kaitlin Colucci, Gut Health Dietitian & Yoga Teacher, @themissiondietitian
Roadmap & Future Growth
With your support, we can scale faster.
Here’s what we’re building next and why
- An AI Nutritionist, curated by top nutrition professionals, that will listen to your goals and challenges around nutrition to support you in building a better, healthier meal plan.
- Smart, AI-driven product recommendations so you can spend less time searching—and more time feeling supported by our intelligent nutritionist.
- Clear nutrition labels, automatically verified and explained by AI in a way that everyone can easily understand.
- Add Recipe to your basket feature to help you save time from searching from products
- Automated inventory management to help us scale and keep everything synced with our sellers
- Euro as a currency and localisation, so we can grow across Europe
- Sustainable next-day delivery, giving customers and sellers the best eco-friendly shipping options
Risks and challenges
Scaling an independent marketplace comes with challenges. The biggest hurdles we anticipate include:
- Competing with big supermarket chains—We’re differentiating with transparency and direct relationships between consumers and producers and we are planning on bringing larger retail chains as partners to have a more complete product catalogue offering once our AI features are released.
- Logistics & fulfilment—We are actively working on streamlining deliveries with sustainable, cost-effective shipping options and partners.
- Tech development costs—Building AI-powered recommendations and automation requires funding, which is why your support is crucial!
- We have a dedicated team with deep industry expertise and a strong track record of delivering impactful food projects. Our partnerships with industry leaders also position us well for success.
Other ways you can help
If you can’t contribute financially, you can still support us:
- Spread the word! Share our campaign with friends, family, and your social media community.
- Engage with us on social media! Join our community of food lovers @todellisocial on Instagram and help us grow by sharing this campaign and using the #FoodiesWanted
- Use Indiegogo’s share tools to make some noise about our mission.
- Each supporter will also be entered into our competition to win our exclusive UK food maker tour and tasting experience worth over £500—completely free.
Join the movement
Our mission? To make healthy shopping easy for millions of conscious individuals!
Our goal is to become the world’s leading Healthy & Sustainable food & drinks marketplace—connecting 100,000 independent brands and partners with millions of conscious shoppers by 2030.
Back us now and be part of the food revolution! Every Bite Matters!
