We are very pleased of being able to offer you one of the best-known and most important medicinal – aromatic herbs that grow on the mountains of Crete. The malotira (of the sideritis species) has always been an exceptional product known to all Cretans. The plant’s name is attributed to the Venetians, once conquerors of the island, who acknowledged the use of the plant against colds, as well as stomach and respiratory illnesses, and gave it the name “maletira” from the Italian world male=disease, illness, and the verb tirare=drag, thus expressing their appreciation for its therapeutic properties. According to another etymology, the word derives from malotos=hairy, due to the presence of dense fluff on the leaves and on the stems of the plant. Nowadays, the scientific community confirms what has been a common perception, and justifies the profound general conviction of the Cretans in relation with the therapeutic properties of the malotira. Numerous scientific surveys provide evidence of the close relation between the valuable substances and the important properties of this unique plant.