Hi, my name is Chloë. I am a self-proclaimed chocaholic, ethnic mutt, and food obsessor. I created a blog about upcycling leftovers and no waste recipes in 2015, mostly to satiate my own kitchen curiosities in a productively creative way. A year later, due to growing demand for this upcycling mentality and zero waste cooking, the blog evolved offline in the form of various events, yoga-brunch collaborations, supper clubs and popups.

Along the way I befriended a wonderful juicer, who, to her great confusion and amusement, kindly allowed me to start experimenting with her pulp. A few months later, nibs etc. represented a line of juice pulp products, with a retail focus, and had earned its first two awards: Cotswold Fayre Young Food and Drink Entrepreneur of the Year, and the first WeWork Creator Award.

nibs etc. incorporated in January 2018, launched at Borough Market, where we’ve been trading every week since, and scooped up our second WeWork Creator Award; this one awarded to us by none other than Ashton Kutcher (who may or may not have called me the "snacking queen" - I'm going with it). We spent the next year investing our new funds into developing our circular supply chain - think reusable containers, return logistics, local suppliers - moving out of our commercial kitchen and into a co-manufacturing partnership.