Turmeric has been used in Ayurvedic medicine and Indian cuisine for over 5000 years. Celebrities now enjoying its health benefits include Gwyneth Paltrow, Thandie Newton and Michael Caine, who consume Turmeric as a drink.

At Turmeric Merchant (from NAH Foods), we believe the best form of Turmeric is its raw form, since raw turmeric has the highest level of the naturally derived curcumin, than its processed form. When a superfood undergoes vigorous manufacturing process, it also loses some of its ‘superfood goodness’. So, we decided to develop turmeric paste. And by doing so, not only were we able to keep the ‘superfood goodness’ at the highest level, we were are also able to maintain the authentic flavour of turmeric.