The category of instant soups have always stood out to me as an area in need of some serious imagination.

I remember as a student that lack of options for something convenient, nutritious AND actually tasty - it simply didn’t exist. And after too many leaky Tupperware of soup in my bag I knew there had to be options!

I learned that working with fresh ingredients was totally transferable to using dried ones… in fact, with high-quality freeze-dried vegetables and careful seasoning, the flavour profiles were powerful and delicious! It became even more exciting when I calculated the nutritional values of these nutrient-dense ‘superfoods’ which were just so much more convenient when in powder format (and just as good for you!).

The Soul Soup Co was born and I set about developing three recipes all based on soups my mum and I used to make. It really felt like this traditional soup bubbling away on the stove was keeping up with modern-day change and the fast pace of life - just a switch of the kettle and you could have soup in an instant.