Heraia was born in 2017 in the centre of Sicily, from the initiative of a young entrepreneur who wanted to enhance the value of his territory and create a synergy between local producers to channel his passion and strength in the creation of a brand that expresses charm, quality and a lot of curiosity in food products that offers both in classic formats, but also with innovative and even historical recipes of the hinterland.

Hybla Heraia (Υβλα ‛Ηραία) or Ibla Erea, was an archaic colony of Greek Sicily; the smallest of the three Ible described in antiquity, located in eastern Sicily but without a certain and specific location today. Some medieval and modern hypotheses would like to locate it in the area of Ragusa Ibla, however, the evidence from the classical period cannot support this hypothesis, since from the beginning it does not mention the exact location of Heraia and also aggregates a large part of the hinterland to the region of the present province of Ragusa.

This is the reason why we decided to adopt this mystical name to enhance our brand with great impact that conveys historicity and charm, integrating the name with a significant logo of one of the most symbolic mythological creatures of the mythology of the Mediterranean Sea and also a symbol of Sicily: the gorgon.